2 Days In Seattle | Influencer Marketing & Audience Segmentation

Client/Employer: Visit Seattle Travel & Tourism

During my time at advertising agency Copacino+Fujikado, I helped lead an ambitious tourism campaign aimed at enticing out-of-towners to plan weekend getaways to Seattle. A key component of the strategy involved identifying social media influencers in key regional markets and inviting them to experience—and share—their own 48-hour adventure in the Emerald City, sparking a conversation that felt authentic, localized, and personal.

  1. Problem: Increase overnight hotel stays in downtown Seattle during slower tourism periods.

  2. Strategy: Position Seattle as a versatile short-stay destination by showcasing the many ways different travelers might spend a weekend in the city. Focus targeting on nearby drive and flight markets (Portland, San Francisco, Vancouver BC) and collaborate with a diverse group of influencers to highlight personalized, story-driven 48-hour experiences. Audience segmentation was built around different personas of weekend travelers: families, foodies, sightseers, outdoor enthusiasts, etc.

  3. Execution: Blanketed key markets with a multi-channel campaign across out-of-home and radio, supported by a custom website featuring curated recommendations for dining, shopping, and entertainment in downtown Seattle. Partnered with influencers from each target city to document their unique Seattle journeys through blog posts, social content, and video—integrating their itineraries directly into the campaign site to inspire others to build their own.

  4. Results: Elevated Seattle’s reputation as a vibrant, dynamic short-stay destination. The campaign drove a measurable increase in digital engagement, tourism interest, and bookings—ultimately contributing to the city’s highest hotel occupancy on record.

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